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Prospects Won’t Return Calls

Prospects Won’t Return Calls

here’s a question that came in from a subscriber to our newsletter who asks: I have the worst time getting leads to: a) pick up the phone when I call b) return my call …even when they’ve contacted me for a quote! What gives, and how do I turn it...
3 Keys to Marketing Success

3 Keys to Marketing Success

There’s something about the number 3 that always gets your attention. It’s one of those “Magic” numbers that seems to wield enormous power. As a writer, one of the first lessons hammered home to me over and over again was the importance of the...
Big Fat Lies

Big Fat Lies

Admit it. You know it. We are our own worst enemies. Well, it’s time to set the record straight. Here are three of the biggest lies magicians continuously tell themselves: 1. You need to practice practice practice until you get really good … and only THEN...

What You Need To Know About Email Deliverability

What You Need To Know About Email Deliverability You’re spending a lot of time each week crafting emails to your prospects & subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential...
Keep Them Waiting For More

Keep Them Waiting For More

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before...
5 Tips For Crafting Compelling Subject Lines

5 Tips For Crafting Compelling Subject Lines

It’s email week here at The Magic Marketing Center and today we are starting off with “5 Tips For Crafting Compelling Subject Lines” The first thing you need to get right when it comes to email marketing is the subject line. If you cannot get your...