Finally revealed:
The One
Big Mistake
Most Magic Marketing Courses Make!
It’s time for you to join thousands of other magicians in the world who
are saying…
“I’m Not Getting The WHOLE STORY in These Marketing Courses – I Need
More!!”
Also in this eye-opening report:
10 SECRETS To Earning THOUSANDS Of Dollars Every Month In One Of The
Most PROFITBLE Markets In Magic…And It Doesn’t Involve The Latest
Tricks Or Cold-Calling!
Dear Friend,
I’m going to blow the lid off of most magic
marketing “courses” in just a moment, but first I want to talk to the
struggling magicians reading this.
If you’re like thousands of other magicians in the world, you’re
probably sick to death of the empty promises of every ad for a new
magic trick, every ad for a new “course” on how to get rich and every
other “scheme” many of these people have thought up.
You’ve tried cold-calling, you’ve tried buying space in the yellow
pages and you’ve even tried learning all of that “html mumbo-jumbo” to
get your name out there on the internet and nothing’s working.
Unsurprisingly, most of the real “masters” of earning a living in magic
are content to keep all the real secrets for themselves. Maybe they’ll
occasionally throw you a bone in the form of a new trick or some
marketing advice, but most of these people make a CRITICAL mistake with
their courses that I’ll reveal very shortly. First, I’ll tell you…
How NOT To Make Money in Magic!
It’s time to face facts: you see, the real SECRETS of making money in
magic have very little to do tricks. All of the ads in the magazines,
in the catalogs and all of the online magic companies would have you
believe that all you have to buy the newest trick and people will
simply drop to their knees at your “awesome coolness” and empty their
wallets. (A very recent demo video for a new trick even has the
inventor running into traffic to do his trick! Unbelievable!)
Sorry, but it ain’t true.
The real secrets of magic also have nothing to do with the coolest,
slickest four-color brochure. Making real money in magic also has
nothing to do with placing an ad in the yellow pages that screams
“MAGIC FOR ALL OCCASIONS!”
Finally, the real secrets of making a living with magic also have
little to do with “free publicity.” WAIT! Before all of the nay-sayers
start screaming bloody murder and writing angry letters to me, let me
explain: yes, free publicity can give you added credibility…when used
properly! Most of us, however, do NOT know how to use it. Let me
illustrate this.
Have you had this experience? You’re sitting home one day and the phone
rings. You look at the caller ID and realize it isn’t one of your
friends. Your heart starts pounding. You think, “it could be for a
show!” You pick up the phone and listen to the person on the other end
talk excitedly about his/her upcoming event. It’s going to be HUGE, the
person assures us. Newspapers! TV! Radio! Talent scouts! Maybe even the
President! The organization doesn’t have any money to pay you, but
you’re told…no, you’re promised, that you’ll get an insane amount of
publicity that will launch you to untold heights of fame and fortune!
Do you do the free show? Well, if you’re the magician from this story
you do. I tried talking him out of it, but he falls for it every time.
He’s driven as much as 10 hours for a free show! Did I forget to
mention that he does less than 20 shows a year, has no day job, and
just keeps waiting for the “big break” to drop out of the sky? I’ll
keep his name a secret to protect my bank account!
“American Magic Idol?!”
Or how about a very recent example? NBC is putting a new reality show
on the air soon. They’re having auditions this year…and they want
magicians to come and be on the show. I’m not making ANY of this up. I
was contacted by people from the show, as were many other magicians I
know. Maybe you were, too.
Problem is…it’s being produced (in part) by Simon Cowell, the American
Idol guy who simply shreds aspiring singers on national TV. Are you
going to sign up, thinking it’s going to be your big break?
If you’re the struggling magician that I’ve chosen to keep “nameless,”
you sign right up! He’s a nice guy, but he’s a dreamer. I admire
that, but to succeed in this business, you need to take your wonderful
dream and shape it and mold it to fit reality. (And yes, this guy
really does exist.)
Quite frankly, to have real success in this field, none of this stuff
means SQUAT.
Please forgive me for being blunt. But the fact is, the proverbial pot
of gold at the end of the magic chaos of “new tricks” and crappy
marketing “courses” is really a DEAD END for 99% of all magicians
looking to make a living with this stuff.
To make really BIG money in magic, you need to focus on one or two
markets AT THE MOST, find out exactly what those prospects and
customers want and then give it to them, structuring your magic in a
way that will help them solve a specific problem or fill a specific
desire. It’s that simple. Well, there are a few other details, but that
really is the big picture.
I’m going to give you some incredible secrets of magic in just a few
moments, but first I want to clear up some misconceptions about
marketing in the world of magic by telling you…
The Biggest Problem With Most Of The Marketing Material Being Put Out
By So-Called Marketing Gurus…
For the last 10 or so years, magicians have seen an incredible
avalanche of marketing materials become available to them.
Most of the marketing “courses” being put out these days will tell you
some information about how to make money with your magic. Some of it is
good. I’ve bought a lot of it. Some of it is bad…and some of it is just
plain AWFUL!!
However, regardless of how effective the marketing material is, just
about every single one of these experts barely touch upon the fact that
to make a very good living in this field, you must have a killer
program! They will say something like, “You don’t have to be the best,
you just have to have a decent show.” I agree to a certain extent…but
the problem is that many magicians have taken that phrasing to mean
that their show can be crap and they can still make a ton of money.
WRONG!
No, your show does not have to have the technical perfection of Lance
Burton, the spectacle of David Copperfield or the razor-sharp wit and
intelligence of Penn & Teller, but it does have to be very, very
good. You have to:
• know what you’re doing in front of people
• know how to connect with an audience
• know how to “work” the performing area as far as
interacting with volunteers, eye contact, and so much more
Here’s BIG Mistake #1 with most magic marketing courses: Most of the
writers of these courses assume that the person buying the material
already knows exactly how to perform, what tricks to do, what not to
do, and so forth. You and I both know that’s not true.
When I started marketing my services almost 15 years ago, I had a LOT
to learn about how to actually perform in the real world for paying
clients. I had to figure out everything from fast set-up times,
protecting angles from the sight lines of audiences who don’t seem to
get the fact that if you’re too close or too far off to one side,
you’re going to see that thread, real world experience with
microphones, sound systems, how to really work with volunteers on
stage, and so much more that to list it all would take page after page.
I’m sure most of these guys who put out these courses mean well, but
what the world of magic really needs is a course that combines the
real-world, gritty details of marketing along with the truth about
performing in the real world, for paying clients and so much more.
However, before you do ANY of this other stuff, you need to decide what
market you’re going to perform your magic in. That will dictate what
kind of act you put together, what kind of tricks you do, what kind of
marketing you need to do and so much more.
Here’s BIG Mistake #2 with most magic marketing courses: Many of these
people will take what other marketing pros have done in other fields
and apply it to magic. THAT is fine, but many of these guys will
outline the basics and tell you to go off and make money. BIG MISTAKE!
Why? For the marketing of any product or service to really work like
gangbusters, it needs to be customized to the specific market. You need
to get “inside the head” of your prospects for a given market. You need
to understand what concerns the prospect has, the terminology the
prospect is used to, what parameters the prospect is used to working in
and a lot more.
Here’s the really bad news: A prospect’s needs and concerns are going
to be different for every market or type of show you pursue. What a
corporate client wants is going to be very different than what a
birthday mom wants.
To be sure, there are many things that you can learn about marketing
that will apply to nearly any type of gig that you want, but a person
new to marketing isn’t going to understand how to take marketing
knowledge and shape and mold it to a specific market. I’m not implying
a lack of intelligence – far from it – just a lack of experience.
To truly have long-lasting success in this field, it’s best to get an
education on how to actually perform in the real world for the specific
market you’re interested in AND find out all of the nitty-gritty
details on marketing in that specific market.
I’d like to tell you about one market that is incredibly fun,
unbelievably profitable and much, much easier to book than many other
high-pay markets.
An Incredibly FUN Market That’s
Unbelievably Profitable
And Easy To Break Into
Why schools?
Consider the disadvantages of other kinds of shows…
Children’s Birthdays – While it’s relatively easy to book these shows,
usually you have low-priced competition competing with you, driving
your prices down; you’re in the child’s home; controlling kids on
‘their’ turf is often a BIG issue, and sometimes the homes are hard to
find…birthdays are tough!
Daycares – While control of the kids isn’t nearly as much of an issue,
usually the prices most daycares are willing to pay is EXTREMELY
low…plus, daycare owners/directors usually don’t respond to traditional
marketing, forcing you to cold-call! Ugh!
Corporate – While the pay is VERY good, it’s EXTREMELY difficult to
break into this market! Also, many adults still assume magicians are
‘only’ for children! And, most shockingly, many corporate magicians
already do school assembly programs to fill up their calendar during
lean months. Most of them won’t admit that, but one VERY highly paid
trade show magician recently contacted me about getting into school
shows again…and this guy used to brag that he earned as much as $20,000
for doing ONE trade show!
Hey, I’m not knocking this guy. I’ve met him and I think he’s great.
I’m just trying to show you why schools have a ton of advantages over
most other markets.
Schools don’t offer any of these problems! In elementary schools, the
pay is REALLY good, control is not nearly as much of an issue as
birthdays, and compared to other markets, is VERY easy to get into IF
you know the right techniques…AND it’s a LOT more consistent than the
corporate market!
Here are just some of the great things about working in the school
market:
School programs are during the regular workweek, leaving Saturday
& Sunday free for other markets, other projects, or free time to be
lazy!
Unlike birthday parties and other private events, the children KNOW
they must behave since they’re in school...making control issues much
easier for you!
Unlike most private parties, birthdays, and holiday events, it’s VERY
easy to create a NEED for your services in the minds of your prospects
IF you offer the correct programs!
In my area, one school show usually pays FOUR or FIVE TIMES what ONE
birthday show pays!!
By framing yourself as an “assembly presenter” rather than a
magician, your level of prestige increases!
Every Magician’s Childhood Dream
Let’s face it: most of us got into magic because we wanted to be on
stage. Maybe you grew up watching the yearly David Copperfield (or Doug
Henning, if you’re a little older) TV specials and you became obsessed
with the idea that people would someday watch you on stage and cheer
your every move.
Think back to when you were a child and you daydreamed about being on
stage. You’d close your eyes and picture the crowd, everyone looking at
you as your strode confidently on stage. Goosebumps pop up all over
your back as you realize that everyone in the crowd is there to see
you. Everyone’s eyes grow wide in amazement at each miracle you
produce, the excited gasps as one surprise led to another and finally,
when it was all over, everyone would jump to their feet and cheer as
you left, begging for more.
Can you feel it? Can you picture the scene in your mind? I’m sorry, but
to make that dream come true, Las Vegas isn’t the answer for most of
us. It’s just too hard to break in. Even if it was easy to break in,
you’d still need to have a big-budgeted show to fill the stage in
Vegas. You’d need an agent just to even have a shot at breaking in.
You’d need a full stage crew, a theater, thousands or even millions of
dollars of equipment, sound, marketing, publicists and far, far more
than I care to list.
You’d spend a fortune and then wonder if all your hard work would
pay off.
There’s an easier way! It doesn’t have to be a “dream” anymore. I get
to live out my dream on stage all the time! I walk out in front of
400-500 students and they simply go crazy for everything that I do. I
can perform as often as I like in front of hundreds of people every
day, and I don’t need a million dollars of equipment or a $10,000 sound
system, or an agent, a publicist or any of those other things!
I simply answer the phone when it rings (and it rings a LOT!) and
simply ask the client on the other end of the phone when they’d like to
book. Or, more often than not, I simply tell my clients where I have
space in my calendar and then put them into my available slots!
The BEST part? When I actually go do the show, I feel so confident and
so relaxed because I have the security of knowing that each and every
audience is simply going to love everything I do. In short, school
assembly programs enable me to make a very good living doing what I
love.
I get to spoil my beautiful wife by buying her nice things, taking
relaxing vacations, and “sneaking off” with her to restaurants and
shopping malls while other people are trapped at jobs they hate,
working for bosses that treat them like garbage all because of the
“illusion” of a steady paycheck working for someone else.
Come to think of it, those corporate big-wigs are the real magicians
because they have snowballed a ton of people into believing that their
jobs are “stable.” They’re the real magicians!!
I really want you to experience the kind of life that I have. However,
before we get to the “promised land,” we need to look at…
The Cold, Hard Truth About School Shows
Many aspiring magicians want to do school assembly shows, but their
thinking about how to do it and what to offer is VERY flawed!
Most children’s/birthday show magicians decide to
get into the school market because of the larger audiences and thus
(many assume) the larger paychecks. Here’s the truth of the matter: If
you don’t give school clients EXACTLY the kind of program they want,
then you’re NOT going to be successful in the school market!
Because you’ve probably never heard of me, you’re
probably a little skeptical about what I say. In this letter, I’m going
to tell you exactly what my system can do for your performing career.
First though, let me tell you a little bit more
about myself and why you MUST pay attention to me:
My name’s Cris Johnson and I’ve been “in the game”
for about 15 years. I’ve tried other markets – corporate, birthday,
daycares, trade shows, restaurants, you name it – but schools are the
ones I love the most.
After many years of doing what I love and fine tuning all of my
marketing, performing and stage techniques, I feel totally confident
for every elementary school assembly program that I do. I’m not a
world-class manipulator like Jeff McBride, nor am I as funny on stage
as Amazing Jonathon, Harry Anderson or any of the other masters of our
craft, but hundreds of people cheer my every move every day.
I live in Niagara Falls, NY and I travel to Canada as well as
several other states to deliver my programs. A couple of months ago, I
even flew out to Colorado to visit ONE school to perform my assembly
programs! The client paid me a LOT, which obviously, this means that my
clients LOVE what I do.
Here’s what a very recent school client said about me:
“He
was upbeat, enthusiastic and did a wonderful job…”
“Mr.
Johnson was able to perfectly connect important self-esteem lessons
with wonderful magic. Students and staff were spell bound, focused and
energized while learning lessons. Cris was able to keep both audiences
due to scheduling two shows engaged and excited throughout the 45-50
minute programs. He was upbeat, enthusiastic and did a wonderful job
complimenting our ‘No Putdowns; Do Build Ups’ program and school theme,
‘Character Counts!’”
Dr.
Shirlee Paveljack, Principal
Forest
Elementary, Williamsville, NY
Here’s
another:
“It
was money well spent…it was one of the finest assembly programs that
our school has presented.”
“The
teachers commented that the students’ attention was remarkable for the
age group…it was one of the finest assembly programs that our school
has presented. Not only were the students attentive, their feedback
proved that they had gained knowledge and retained important
information that Cris was hoping for. We thank Mr. Johnson for helping
our students learn important life lessons through magic and hope to
have him back again in the near future. It was money well spent!”
Regina
Granchelli, Vice Principal
DeSales
Catholic School, Lockport, NY
And one more:
“Excellent!”
“Cris
did a great job with our assemblies! His presentation was
developmentally appropriate and his message was delivered in a fun way.
Cris was very easy to work with and his message was outstanding!
Excellent!”
Principal
Bonnie Smith,
West
Valley Central School, West Valley, NY
I’ll list more later, but that should give you an idea of how much my
clients like what I do.
To give you another idea of my success, last summer, because of
my incredible client satisfaction, I bought a new house and a few
months ago I bought a brand new car. Life is very good!
It wasn’t easy at first, though. I struggled for years to figure it
out. I bought many of the magic marketing courses, many of which you
probably already own. The problem was, most of the stuff I found was
general marketing knowledge for magicians. I quickly found out that
schools were completely different from other markets and as such
required some extremely specialized marketing, specialized programs and
a lot more.
It was a tough road, but it’s one I’m glad I traveled, as eventually I
became very well known in my market. I’ve recently begun expanding my
territory, gradually working to become national presence.
The Thing That Makes My Blood Boil
The only thing I didn’t like about my path to success is the fact that
every marketing course I bought years ago really downplayed the fact
that you really need to know what you’re doing on stage. The fact is,
most of the time, schools only want certain programs and unless you
give them what they want, you’re NOT going to be working nearly as much
as you want.
I can’t STAND the fact that people can put out marketing “courses” and
make all kinds of outrageous claims for what you can and can’t do.
These guys make it seem like all you have to do is wake up one day and
decide to get into a certain market and you’ll instantly be rich. Not
so! They don’t want to tell you what you NEED to know and do in order
to SUCCEED.
If you don’t know these things, you will fail in the school market. In
my opinion, you need to give each and every one of these things an
equal amount of consideration, an equal amount of time and an equal
amount of effort.
Well, after feeling fed up, I decided I was going to “break the code,”
so to speak. I’m going to tell you the things you need to know…ignore
them at your own risk! Here we go with…
THE “TOP 10” CRITICAL STEPS TO MAKING TONS OF MONEY IN THE SCHOOL MARKET
Step #1: You need to know how to perform in front of
a large number of students! I know I’m beating a dead horse, but before
you can count on making a ton of money in magic, you need to know how
to perform. Movement on stage. “Blocking,” which is a theater term for
organizing props, actors and sets on stage for maximum visibility to
the audience. How to interact with volunteers. Sound systems.
Microphones. All of this and more is crucial to your long-term success.
I learned a lot about different sound systems in college. I learned a
lot about how to work on stage in acting and public speaking classes.
Personally, if you’ve never done this before, go buy Jeff McBride’s
“Magic On Stage” series of videos/DVDs. They’re outstanding.
Why is all of this critical? Simple. Once you get the gig, you’d darn
well better know how to DO the gig, because if you don’t, word-of-mouth
will destroy your credibility FAST!
These techniques will insure that everyone is ENGAGED and willing to
pay attention to your show. Only when you understand how to perform on
stage will you be a successful school assembly presenter.
All of this and more is critically important to your
success as a school assembly presenter and it bugs me that no one
teaches it! (Well, almost no one! In just a few moments, I’ll fill you
in on a KILLER resource you can use to learn effective stage/speaking
techniques that took me years and thousands of dollars in college
tuition to learn!)
Step #2: This should go without saying, but you also
need a killer act! There are several different approaches to keep in
mind when doing this. There are certain things you should do, and
more importantly, there are certain things you should NOT do. While
stage techniques are necessary as I indicated, you do need good magic
effects and good scripting. Without good routines geared toward school
assembly audiences, it doesn’t matter how smooth you are on
stage—certain effects, like fire, mentalism and many others will turn
off your elementary audiences and/or bore them. Knowing what material
to use on stage and what NOT to use on stage is critical and I’ve seen
countless magicians make the same horrible mistakes year after year.
Step #3: You need a reliable act or acts that can set up quickly &
easily. This is a biggie! When I was just starting out in the school
market, it used to take me 90 minutes to set up my show! Not only was
this very tiring, but if the performance area (such as a gym floor) was
being used for something else immediately before or after my programs,
my set-up time REALLY annoyed the schools. Now, my biggest school show
sets up in just under 30 minutes, and schools have to specifically
request my larger show.
Step #4: Also, you need your act and specifically the individual tricks
to “tie in” with educational messages based on the school’s curriculum.
This is SO-O-O important! Most magicians think schools will just book
them all year long for simply “fun” assemblies. Not true! To work
consistently in the school market, you MUST, ABSOLUTELY MUST have
educational themed programs, things that give your act value – topics
like drug awareness, self esteem and more.
Also, here’s a BIG no-no: on more than one occasion, I’ve read books
and courses, and watched videos by supposedly well-regarded school
assembly performers state that they prefer to simply do a trick, then
lecture the kids on what their program is about, then do a trick, then
lecture…
This is SO wrong! I’ve had countless school officials tell me they
really admire how my effects directly relate to my topic, and
especially if they see my customized effects SPECIFICALLY for that
topic, then they’re really impressed!
Step #5: Create different packages and offers for
customers. People like a choice! If you say, “Here’s my act and here’s
the price,” you’re going to alienate a large majority of your
prospects. Besides, you may think your act is PERFECT, but in the real
world, there are going to be different circumstances and situations
that will make different packages a necessity.
Suppose you have a killer assembly act that plays GREAT for 100-200
students, but a client wants you for a HUGE performance with over 600
kids? (That’s what happened for my very FIRST assembly program in
Niagara Falls after I’d moved from Pittsburgh!) Suppose a client wants
your act for their school, but your act includes 3 or 4 routines with
live animals, and they tell you NOT to bring the animals because of
allergy concerns? (That happened to me too!)
You need different packages for different markets, different budgets,
and different situations. One sneaky little secret is the fact that
many times you can present many of the same effects for different
programs…it’s all in how you structure your act to your messages. I’ve
done it and so can you.
Step #6: Position yourself as an “Assembly
Presenter/Speaker,” not a magician. There are many, many ways to
present yourself as an assembly presenter, and not merely a “guy doing
tricks.” Selling yourself as an assembly-presenter who uses magic
to illustrate your concepts is CRITICALLY important. A “speaker” or
“presenter” is regarded as a LOT more valuable than just a magician!
Surprising, but true.
How do you create these impressions? Lots of ways. For starters, you
need a good series of sales letters, a super-effective phone script to
convey what you offer when they call you (not cold calling! Cold
calling sucks!), other effective ways to communicate on the phone, the
internet, how to conduct yourself at the show, and many other ways to
create the perception that you have a respectable business as opposed
to a guy doing it part time.
Although time-consuming, you can create most of these things for free.
Also, for a very large fee, you might be lucky enough to find a
professional copywriter (such as myself) to write them for you. Having
all of these components, both in your speech and how you conduct
yourself as well as the other written components, will present your
business to prospects in a way that will earn their immediate respect
and more importantly cause them to be predisposed to hiring YOU and not
“Bob The Great.”
Step #7: You need to include teacher “support
materials” for your school clients. VERY big secret here! This was such
an eye-opening experience for me! By providing support materials to
your school clients, you’re positioning yourself further as more than
just a magician in the eyes of your prospects. “Perception is reality,”
and by creating the perception that you’re an assembly presenter who
provides his/her clients with support materials to maximize the
effectiveness of the assembly program long after it’s over is a LOT
more powerful than the guy who does his thing and just leaves. (Another
hidden secret is that they must be relatively short! I’ve seen a couple
of others that just went on for pages. Teachers a very busy! These need
to be concise, to the point! It took me forever to write mine, but they
rock!)
Step #8: You need to know who to approach to hire
you. This is NOT cold calling! There are schools out there DESPERATE
for high-quality presenters. There’s right ways and wrong ways to
approach schools. In a nutshell, you need to present yourself as
someone who is already a success, someone who’s confident and quite
frankly doing THEM a favor by giving them your time! The best part?
ZERO cold calling—they come to me! Schools wanted quality programs and
eagerly started using my services about two weeks after I initiated
contact!
Step #9: If you want to be working in the school
market all year (minus summer months, of course), then you need SEVERAL
different educational programs. I used to think that the only school
program I needed was an “Anti-Drug” program. To be quite honest, that
was all I’d ever heard of. After a few years in the school market, I
learned of other programs that schools wanted. I eventually developed
several programs, including an UNBELIEVABLY effective and topical
program I developed with the assistance of a school.
The end result? By having several programs to offer
schools, I’ve maximized my possible “ins” to each school. In fact, some
schools have had me back as many as three times in a six month span!
It’s important to have different programs to offer schools because what
one school may ‘jump’ on, another school may not care about.
Step #10: You not only need highly effective
presentations and scripts for your educational programs, but you need
programs for different age groups! This is also critical. It’s not
enough to just offer these educational programs—you need to back up
your claims with PROVEN scripts and presentations for different age
groups. What works for Kindergarten children will not work nearly as
well for 5th grade kids and so on.
It’s taken me years of experimenting with so-called “experts’”
materials. Most of it was garbage, and as a result, I had to
painstakingly develop each program with very little or no assistance
(The shows I have put together were created over 15 years of sweating
it out in the real world and many were created in part with the direct
input from elementary schools, just like the ones YOU need to target!)
All of this may sound like a lot of work but it’s
really very, very easy once you know how. The best part is that you can
drastically increase both the quality and the quantity of the school
shows you’re doing very quickly and easily by using these 10 techniques
I’ve given you.
Now, you can try to do everything yourself and learn
by trial and error like I did. You can buy thousands of dollars worth
of courses on school shows and tricks, spend a ton of money on the
wrong kinds of programs or you can use a program designed specifically
for magicians who are just starting out in the school market that is
100% guaranteed and is already proven to be wildly effective.
If you want to get into performing in schools: How would you like to:
• Learn how to perform on stage – not just GET the
gigs, but also find out exactly how to PERFORM on stage in front of
several hundred students?
• Know EXACTLY what to present to school clients?
• Know EXACTLY what to say to almost ‘hypnotize’
school administrators to say YES to hiring you?
• Have lists of contact names, phone numbers,
addresses and schools in YOUR area?
How would you like to know EXACTLY what to perform, what to say from
several PROVEN acts, and how to get the booking?
I am completely, without a doubt, 100% positive that all those benefits
and many more are available with my “How To Make A Ton Of Money
Performing Magic In Schools System.”
My System reveals how you can make a ton of money and book a ton of
school programs by giving your clients valuable curriculum-based
assembly programs. It’s easy. It’s professional. It works.
You are going to get an extraordinary practical
series of school programs and booking/performance system because I
actively, currently live what I teach and practice what I preach. There
are too many experts, authors, and speakers who only give you theory,
untested ideas, or don’t reveal (don’t know?) the real secrets of
making money in show business. I am NOT one of them.
I have assembled a complete System like no other –
it’s been called the “best ever” on this subject by many people, and
for good reason: I combine all of the critical details of how to
perform on stage with complete, A-to-Z program scripts and every bit of
marketing knowledge you’d need all in one powerful, hard-hitting Tool
Kit.
I currently have three different school educational
programs available to other magicians and entertainers. They are:
• The “We Say No” Anti-Drug Show – An important
program that teaches children the importance of staying away from
drugs, the dangers of drugs, and how they can have a GREAT life by
saying ‘No.’
• “No Bullies Allowed!” – An ultra-hot topical
program that teaches children why they should respect others as well as
some effective techniques to deal with bullying. This program was
developed with the assistance of an elementary school in my area.
• “Yes We Can!” – My super-popular self-esteem
program that teaches kids how to look past the surface of people as
well as the value of never giving up and more!
All three of these programs come complete in a turn-key System for you
to use to make money right away!
THIS IS IMPORTANT: ALL THREE programs are included
in my complete course, “How To Make A Ton Of Money Performing Magic In
Schools,” and you might think of it as a complete school performance
business in a box. Because this System is so all-inclusive than
anything else being offered to school magicians, it’s kind of difficult
to explain. But here it goes…
There are 4 main, moneymaking “ingredients” in the
“How To Make A Ton Of Money Performing Magic In Schools System” – let
me quickly explain each one of them:
MONEYMAKING INGREDIENT #1:
THREE COMPLETE PERFORMANCE SCRIPT & ANALYSIS MANUALS
That’s right, you’ll receive THREE script/analysis
manuals, one for each of my motivational assembly programs! You’ll
receive my Anti-Drug Show, my Anti-Bullying Show, and my Self-Esteem
Show, each in their entirety! Here’s what you’ll get in these amazing,
jam-packed manuals:
• COMPLETE transcripts of my ENTIRE three shows!
• Each effect’s scripting is explained in full
detail, including every “tie in” which make these presentations so
effective.
• Different versions of each show for each age group
(typically K-3 and 4-6), plus my complete line-ups for “all-grades”
shows. You’re getting THREE VERSIONS of EACH show!!
• Alternate suggestions, back-up effects, ideas for
junior high school audiences, and a LOT more!
• 100% Performance Rights Certificate giving you the
right to use the presentation word-for-word if you choose!
• You’ll find out exactly what tricks I use and why
in special “analysis” sections of the transcripts. (You probably have
most of these already!)
• Where I get my effects, why I’ve selected each
effect, tips on handling, and more!
• Plus Much More!
Most professional magicians cook up stuff just to
put in shows without adding value to the program the school buys. It’s
important that to set yourself apart from all of the other “flakes” out
there, you need even more to position yourself as an assembly presenter
and not just a guy doing “tricks.” That’s why you also will receive…
MONEYMAKING INGREDIENT #2:
TEACHER SUPPORT MATERIALS
This is something that is of critical importance!
For each Program, you get 2-3 pages of ideas, suggestions, and projects
for teachers to use in classrooms after the assembly. Why is this
important? Here’s the reality of assemblies:
Kids usually enjoy an entertaining assembly as a way
to get out of classes for a while, but they probably don’t retain as
much information from an assembly as teachers would like to think. I
provide teachers will a few pages of classroom discussion/project ideas
to use after I leave. By adding these support material ideas, you’re
“extending the life” of the assembly, thereby increasing it’s value!
The project ideas I’ve included are fun for the
kids, easy for teachers to use, and directly tie-in to the
presentation, making YOUR perceived value go way up!
MONEYMAKING INGEDIENT #3:
THE “HOW TO MAKE A TON OF MONEY
PERFORMING MAGIC IN SCHOOLS”
COMPLETE MASTER COURSE MANUAL!
In the past, I’ve purchased marketing material for
magicians. Most of them had a few good tips on how to get the shows,
but as I said, few if any offered any advice on actually how to do the
show. At the most, there would be a few ideas for crowd control or
trick suggestions, amounting to a couple of pages of quick notes.
If you’re just starting out in the school market, this manual is
perfect for you. I’ve decided to reveal everything I know about
performing on stage in schools. In fact, the first half of this huge,
151-page manual is devoted to the real-world knowledge you need in
order to do a GREAT job!
In this sizzling 151-page manual, I spill my guts on everything in the
school market! I hold nothing back as I explain in step-by-step fashion
exactly how to perform in schools, potential problems you may
encounter, how to actually develop & assemble shows and more!
Here’s just a sample:
The Do’s and Don’ts of working with volunteers
Audience participation for the whole group
100% effective techniques to keep your audiences
under control…and why what you may have learned in this area is DEAD
WRONG!
How to use your body language and movement to
convey emotions and hold interest for the largest of audiences
How to “block” (or position) you and your
volunteers for the best visibility on stage
Tips and strategies on PA systems and microphones,
including the different options you have
One FANTASTIC thing you MUST do at the end of EVERY
show
What you need to include and what not to include in
your show
How to structure the messages themselves
Strategies for developing your show, including
structure, beginning, middle and conclusions
Who you need to please and why
Potential problems at the show and how to deal with
them
And SO MUCH MORE!
Of course, all of this fantastic material is useless without the
knowledge of how to actually get the shows with little or no effort,
which is why the second half of the 151-page manual concentrates on
booking the shows as fast as possible so that you can stuff your wallet
until it bursts!
Here’s just a sample of what you’ll learn:
Who books the shows—unless you know this, your
other efforts will be useless!
What schools are looking for in an assembly
presenter—this is SO important! Most magicians have got it ALL WRONG!
Exactly how to put together sales letters that get
HUGE results!
Exactly where to get CHEAP CHEAP mailing lists to
contact the schools. These include the right person’s names for
personalized contact…and HUGE responses!!
How to design envelopes that will get opened!
How to almost “hypnotize” your prospects on the
phone into saying “yes” to booking you
The questions, concerns and details you HAVE to
know about to effectively serve your clients
Exactly what to offer clients to maximize profits!
Money-saving tips to maximize your profits
Customer service from the first contact to after
the show itself and beyond!
A HUGE marketing mistake you can NOT afford to make!
And MUCH more!
MONEYMAKING INGEDIENT #4
ALL OF MY CURRENT MARKETING MATERIALS,
MARKED “COPY-RIGHT FREE!”
All of the information from this course is worth a
boatload of cash, because I live and breathe what I teach, but that’s
not enough! I want to make everything as easy as possible for you, so
you’ll also receive ALL of my current sales letters, lead generation
letters, phone scripts and more! These gems earn me THOUSANDS of
dollars every year. A LOT of my stuff contradicts what other so-called
“experts” claim, but I can and do back up my claims with results right
in the course – you’ll never have reason to doubt what I teach you.
Having all of my current material at your fingertips
means that once you understand how to perform on stage effectively and
have thoroughly practiced and rehearsed the presentations that I give
you, all you need to do is change any references to my name or market
to appropriate references to your own business and you’re all set!
Most importantly, ALL of these documents are “Copy
Right Free,” meaning you can use them as-is, as long as you like, with
no royalties due to me! This is a GREAT deal, when you consider that
I’ve purchased other people’s materials in the past and they’ve said,
“Don’t copy MY stuff, just use it for ‘inspiration.’” What a CROCK!
With my System, you can use everything as you like.
IMPORTANT NOTE:
When you purchase my System, you can e-mail or telephone me to get
advice, clarification, words of encouragement, etc. on anything in the
entire System absolutely FREE! I’m not one of those bone-head magic
marketing twits who charges $250 an hour for consultation – I’m making
myself available to you because I stand behind my products and I want
you to make the most money you possibly can with my System!
Quite frankly, the show transcripts section of each
manual is worth at least 4 or 5 times what I’m charging for this total
System, because as almost all magicians, know, you can often wind up
buying a lot of crap when you buy magic tricks! This will save you
hundreds or even thousands of dollars worth of mistakes!
Why would I give up all this valuable information?
Well, I’d like you to believe that I’m a heck of a nice guy. While that
may be true, there are two MAIN REASONS:
1. Money – Yep, I want to make a profit, and the best
way to do that is by giving you the BEST value possible. Most pros
would warn me not to admit the “money” factor, but hey, it’s true.
2. I’m SICK to DEATH of seeing magicians out there
who just don’t have the “know how” to properly present an assembly
program! It’s frustrating, because these people just want to live out
their dream and make people happy. There’s NOTHING wrong with that.
It’s what I do to earn a living and I want to do what I can to help
others enjoy this fantastic life!
My idea is that if we all try to improve our profession, our craft,
we’ll ALL get more respect from the public and we’ll all make more
money!
BY NOW, I’LL BET YOU”RE “NERVOUS” ABOUT
THE PRICE OF MY PROGRAM…
My shifty-eyed, greedy accountant strongly urged me to charge $750-$995
for these programs. He argued that if someone just booked one more show
a month, my System would MORE than pay for itself.
He told me that my program would ALSO teach people how to save hundreds
or THOUSANDS of dollars not only in effective marketing techniques but
also saved investments (by the boatload) of crappy magic effects!
(Editor’s note: I’ve lost count of how much money I’ve blown on magic
tricks that weren’t cut out for my act and personality, let alone “real
world” conditions.)
Well, everything he said is true, but fortunately I’m not going to
charge that. I really wanted to make this accessible to almost anyone
looking to start making lots of money performing magic in schools. My
catalog price for the complete System is $397.00.
But I have big savings for you! Since you took the time to respond to
one of my ads, I’m prepared to offer you this material at the lowest
price it will ever be available for. You can get the entire HOW TO MAKE
A TON OF MONEY PERFORMING MAGIC IN SCHOOLS COURSE with all the
money-making ingredients, performance advice and ALL THREE complete
assembly programs for only $247.00 (plus $10.00 shipping and handling).
This “super savings” offer is available exclusively for those people
who responded to my ad and is only available for the next 21 days.
I hope it’ll be an easy decision for you to make, because at just
$247.00, if you just apply yourself, follow my suggestions, use even a
FRACTION of the tools, performance scripts, and techniques, you’ll only
need to book “half of a show” to pay for this System!
If you’re like I was, you have a closet full of tricks and books that
cost thousands of dollars, but no idea how to present an effective
educational program that teachers, principal, and students LOVE. (I
knew one guy in Pittsburgh, a GREAT magician, who had tricks that cost
a few thousand dollars EACH, but REFUSED to spend ANY MONEY AT ALL to
market himself!)
This Program will show you step by step how to perform effective
school assembly programs for BIG money with those tricks!!
WARNING: Do NOT
Buy Any Marketing System For
Magicians Unless It Meets The Following 3
Criteria…
As I talked about earlier, there is a lot of confusion surrounding
marketing. I want to give you 3 criteria or elements you absolutely,
positively must have before you invest in ANY system:
ONE: Does the
course offer copyright free tools you can take and use immediately? A
lot of books contain nothing but ideas and strategies. The author fails
to give you any examples of his materials or if he does, he warns you
not to copy them. As I indicated, this has happened to me. You’d
recognize some of the names if I revealed them. You should insist on
getting actual marketing tools that you can take and immediately use.
TWO: Does the
author offer you results-based testimonials proving his techniques
actually WORK in the “real
world?”
This really bugs me about the magic community. Many times you’ll buy an
effect or patter lines, or whatever, and when you get it and try it
out, you find out it was either hopelessly outdated or imaginary
garbage someone cooked up in their head and decided to sell. You want
to be sure that you’re going to get material and techniques that work
in the real world. At the end of this letter, I’ll list testimonials
from professionals who have invested in this program. With the
exception of Eric Paul, I’ve never met any of them, so it’s like we’re
“all friends, “ either. Here’s a couple of comments to hold you over…
“I
am totally enjoying Cris Johnson’s new course on school show
performing! It is EXCELLENT! It not only includes some great marketing
materials and tips on performing, but it also includes THREE full
assembly programs. He even goes into the different sets he does for
different ages, including middle school age. You don’t see this
often. Cris is nuts for letting this go so inexpensively and I’m quite
sure he will be raising the price very quickly. This is a STEAL and
VERY highly recommended! I am not kidding when I say he has
written the best I’ve seen on the subject!”
- Eric Paul, noted family magician, marketing author
and lecturer, Pennsylvania
“Cris,
I just wanted to say THANK YOU! Your course is unbelievable. I couldn’t
believe the detail you placed in this course. I have ordered many other
courses on the school market and THIS one is the BEST! The scripts for
the shows and all of the routines were rock solid! Right from the
beginning I booked my Red Ribbon Week solid using your sales letters!
With your marketing approach, the response rate was remarkable. It was
nice to see someone not hold any secrets back. Literally within days
anyone could be in the school market making tons of money! I think you
should triple the price and limit the number of copies before the real
secrets get out to too many people. Simply put, entering the school
market doesn’t get any easier or better than your course.”
-
Rodney Rash, Assembly Presenter, Magician & Hypnotist, Round Rock,
Texas
There’s a bunch more at the end of the letter, but you get the idea.
(By the way, anybody in the magic business knows Eric Paul as the
“Michael Landon of Magic,” meaning he’s about the most honest guy in
the field. With his stamp of approval on anything, you KNOW you can’t
go wrong.)
I’ve already given you testimonials from honest-to-goodness school
clients in the real world and at the end of this letter, I’ll give you
a ton more.
Simply put, my school clients LOVE what I do for them. I’ve taken what
I do and made it available to magicians. The ones who have invested in
this course also love what I’ve given them and their testimonials are
proof that what I teach can be learned by anyone. People who have
invested in my System live all across the United States, Canada and
other parts of the world including New Zealand!
THREE: Does
the person selling the book have a LONG guarantee to give you a chance
to try the System? Super important. Be wary of people selling books
that don’t offer a guarantee or a tiny, wimpy 30-day guarantee. You
need time to read and absorb the material, and should have enough time
to judge the material before the guarantee is up.
You
Get At Least 10X’s Your Money Worth With My System!
My System is designed to give you results quickly & easily, and
help stuff tons of cash into your pockets FAST.
I really love performing in schools every month of the school year, and
I really want you to be able to make BIG MONEY like I do every month,
so I’m offering you ALL THREE of my school theme shows for a very
reasonable investment…heck, at that price it’s a steal!
For this low fee, you’re being handed three COMPLETE programs with
complete scripting for the shows AND full performance rights! PLUS
you’re receiving my Killer phone script that sucks money out of
clients’ wallets, the super-important teacher support materials to
increase the value, perception, and effectiveness of each assembly,
full royalty-free performance rights, the super-secret source to a
white-hot school list WITH names in YOUR area, and MORE…as well as a
complete Master System of details on how to perform on stage, how to
construct your presentations, your offers, copies of MY current sales
letters, phone scripts and more in the GIGANTIC Master Manual!
Please keep in mind that this is a very limited time offer. You need to
act immediately.
HOLD ON – HAS THIS GUY GONE COMPLETELY BONKERS?
HERE”S SOMETHING UNHEARD OF IN OUR PROFESSION:
A 12-MONTH GUARANTEE!
Here’s
my personal guarantee:
As I told you earlier, I experienced great results after I developed
and implemented my marketing program, but it took me years of trial and
error for my career to really get cooking. So I thought it would only
be fair to give you a FULL YEAR to examine my programs. Read and
re-read all of this material, use the strategies, then if you want a
full refund, just return everything and you’ll get your money back,
minus shipping and handling, immediately. No need to explain anything.
I won’t ask you a single question. No hard feelings. It’s simple:
Either you love my System or you get a full refund. If you’re not going
to make more money in magic as a result of my System, I want to buy it
back.
Why am I offering you this unprecedented opportunity to try my proven
booking methods and performance material for magicians at absolutely no
risk?
It’s really quite simple. First, I KNOW these techniques and strategies
work because everything, every letter, every idea, every word of the
scripts, has worked amazingly well for me. But, I also realize you’re
probably skeptical so I wanted to remove any risk or doubt you might
have. This is all PROVEN stuff and you will get the same incredible
results as me once you get my secrets working for you. Second, I trust
you to be fair and not take advantage of me or my offer.
Still, I want to give you something even better! You DO get the TWELVE
MONTH GUARANTEE, just as I described above, but with your purchase of
the System, I’m also going to send you a FREE copy of my incredible
report, “How To Build A Backdrop Frame For Less Than $10!”
In this sizzling report, I reveal exactly how to build a backdrop frame
that’s portable, easy to set up, and looks great! Most professionals
know that a good backdrop frame will cost over $200! A backdrop is an
easy, fast way to make your act look like a BIG deal on stage, giving
it what professionals call “production value”.
It’s an easy thing to add to
your program that will get you a “WOW” before you’ve even done your
first effect! Here’s what a backdrop will do for you:
• Create an INSTANT area for you to privately set up
your effects
• Create a sense of “theater” for your performances
• Give your show the look of a true professional
• Create all of this for UNDER $10!
• Is quick to construct, set-up, and use.
• And a LOT more!
I will tell you that when I added this to my show, the perceived value
of my performances shot upwards immediately…all without altering what I
actually did during the show one bit! I tell you how to build it for
under ten bucks, and more. You’ll love this, and best of all, it’s
yours to keep even if you decide to return the System! By building this
Backdrop, you save over $190 of the price you would’ve spent on an
expensive backdrop frame, making this Report an easy $200 value!
So, a FULL THREE unconditional, zero-risk, satisfaction guarantee, PLUS
the Bonus Report, yours to keep regardless of your decision about
everything else.
WAIT…ANOTHER BONUS!?
Yep, one more bonus! If you invest in the Deluxe Package, I’ll even
include a copy of my newest video, “The Funniest Zombie Routine Ever
Created!” Like a lot of magicians, I do a Zombie in my act. UNLIKE
other magicians, my routine is REALLY entertaining, funny, logical, and
loved by my audiences of school children, adults, and nearly every
other market you can imagine for over 18 years!
What makes this SUCH a riot is that I do NOT use a Silver Ball! (Who
cares about a Silver Ball?) Nor do I use a skull, pop can, or any of
the other useless Zombie “improvements” out there. No, my Zombie is a
mysterious creature that hides in a black box, sneaks out of the box,
darts toward audience members, and finally reveals itself to huge
applause from every audience I’ve ever performed this in front of!
In this bare-bones, nothing-at-all-fancy,
no-graphics-or-background-music video, I include a LIVE performance of
this routine, and then afterwards we'll go back to my office where I
cover details of the simple construction of the props, complete
scripting, psychology, and every inspired bit & sight gag that I’ve
developed over 18 years! I hold nothing back—you get intimate knowledge
on a working full-time (I typically do 25-30 shows EACH MONTH!)
professional’s ‘pet’ routine, if you pardon the pun.
In addition, I even cover an INCREDIBLE giveaway you can use my Zombie
routine for during private parties that will increase your fees! The
nearly 60-minute video is gold, and I guarantee that it really is “The
Funniest Zombie Routine Ever Created!” I normally sell it for $29.95,
but it’s yours FREE when you order the Deluxe Package, yours to keep
regardless of what you decide about the Course itself!!
HERE”S HOW TO GET YOUR
“HOW TO
MAKE A TON OF MONEY PERFORMING MAGIC IN SCHOOLS” COURSE WITH THE VERY
SPECIAL DISCOUNT
(This IS a
limited offer. Act NOW!)
I have only allocated a certain, limited number of Courses for those
people who responded to my ad, at this deeply discounted price. As a
result, this offer is only for the next 21 days…You need to respond
immediately! (After 21 days, this special offer will be withdrawn and I
will extend the invitation to the next person in line.)
I urge you to act on this opportunity today, right now, while it’s
fresh in your mind. You have absolutely nothing to lose and your dream
to achieve.
Best,
Cris Johnson
P.S. Don’t forget – you’re getting the same
information and bonuses as if you were buying this system from my
catalog. You are also fully protected by my TWELVE-MONTH GUARANTEE, and
this is NOT a “Pipe Dream” – this IS a practical, up-to-date complete
SYSTEM, which will dramatically increase your magic income. I use these
very same methods every day.
P.S. #2: And this just added – I will include FREE, a CD with ALL of
the sales letters, Teacher Support Materials, phone scripts, and other
booking tools that you’ll need. Just slide this CD into your computer,
change my personal info to yours and you’re done! That makes booking
the shows EASY, EASY, EASY! That way, you can spend the time you’ll
need to practice the shows themselves as well as the stage techniques!!
Please note that a powerful turn-key tool like this is worth hundreds
of dollars itself! It truly allows you to put your school magic
business on autopilot!
P.S #3: Don’t forget to check out the “School Fundraiser” Free Report
that came with this letter. You can make hundreds, or even a THOUSAND
dollars by doing ONE SCHOOL SHOW!!
IF YOU CAN’T MAKE UP YOUR MIND ABOUT
ORDERING THESE PROGRAMS, PLEASE READ THIS…
Several years ago, I was unfulfilled, unhappy, and working at a job I
hated. Luckily, I took the chance and invested money in myself, in
making my dream come true. From that day on my life has never been the
same. I began doing school shows “by the seat of my pants.” I had NO
idea how to construct an effective educational presentation!
It’s a gut-wrenching experience standing in front of hundreds of
students, teachers, and administrators and wonder if your show will
succeed! It took me YEARS to build these successful, popular
educational assembly programs…and now I’m offering them to YOU!
School programs offer possibly the most rewarding performance
opportunities for a magician because you have the opportunity to
positively influence the lives & decisions of children! It’s your
responsibility to give them the BEST experience possible!
I’ve done 90% of the work for you…these are complete programs designed
to help you become a better magician for your clients.
That’s what allows me to offer you such an incredible guarantee: TWELVE
MONTHS with no conditions. There is no way I’d even consider offering
this generous guarantee if I wasn’t overwhelmingly confident that
you’re going to get up-to-date, effective, FUN programs that can and
will work for you. I cheerfully dare other magicians and dealers to
match this guarantee, but none will.
So, if you’re still not sure, I just don’t get it. Why wouldn’t you at
least give my programs a shot and put them to the test in your
performing career?
If you’re already making all the money you want or have all the shows
you can handle, then I guess I understand.
Otherwise, why wouldn’t you order these programs? Why wouldn’t you want
to learn how to perform effective shows in the lucrative school market?
Get the Complete System – the THREE Script & Show Analysis Books,
the Performance & Booking Manual, FULL performance rights, the
FREE, keep-it-no-matter-what Backdrop Report, and the CD of marketing
materials, for only $247.00. I’ll even throw in the Zombie Video.
Remember that everything is completely guaranteed. You have NO RISK.
You can’t lose. You must THRILL YOUR SCHOOL AUDIENCES WITH TOP-NOTCH
MOTIVATIONAL ACTS, and MAKE YOUR DREAMS COME TRUE or you get a 100%
refund (minus shipping & handling), period, over and out.
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