Your Greatest Marketing Assets
You might not think that you are a marketing and sales person, but as a magician or entertainer, you own a small business – it’s time to think again.
When you’re in business for yourself – whether you like it or not, feel like you’re good at it or not – you are a marketing and sales person.
I tell my coaching clients and those that attend my various marketing seminars & presentations all the time that the two greatest assets you possess are your Attitude and Belief.
When these are positive and show through your marketing and sales efforts, your results will increase dramatically.
Attitude: Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients. When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you’ll become more attractive to prospective clients.
Belief: You don’t have to have a degree in marketing to get great marketing results. But you do have to believe in yourself and your actions. I call it a self-fulfilling prophecy. If you believe that can’t do something, you’re right – you won’t do it. On the other hand, if you believe that you can learn what it takes to get better marketing results – YOU WILL.
So take some time today to think about the attitude you brought into your office today… this week… so far this year.
And think about your own beliefs. Are you limiting yourself?
As my friend Tommy Hilcken says and I AGREE – “If it’s meant to be – it’s up to me!”
Do What You Love
& Love What You Do!
